There is already far too much Jennifer Hawkins in this world, so I cant help but applaud Auckland airports decision to ban a billboard featuring her in a skimpy bra. Not because Im prudish, which seems to be the main reason for the decision, but because the joke on the sign may be one of the lamest ever. Shes cuddling a stuffed rhino against her Miss-Universe winning chest (oh thats right, sorry, it was all about her personality, wasnt it?) And guess what the slogan says? It asks whether the viewer is horny. Because rhinos have horns. Boom-tish!
I know what youre thinking. Not wow, those are breasts, unless youre male and under the age of 15. Youre thinking its the worst pun youve ever seen. And youd be right. I dont have any objection to ogling Jennifer Hawkins body; in fact, Im marginally in favour of it. But Im dead against jokes like that being aired in public, no matter how attractive the woman alongside it.
Consequently, I appreciate what the airport spokesman describes as a decision made due to sensitivity over other backgrounds. Yes, many backgrounds are offended by skimpy clothing. Feminists are offended by the blatant exploitation of women, although to be fair if Hawkins is getting paid for this crap I’d query who’s exploiting who. Whereas my personal beliefs dictate that I get offended by this lame attempt at humour.
Not only that its a ridiculous ad anyway. Lingeries usually purchased by women, isnt it? And why would the ladies want to buy bras from ads that inquire whether theyre horny over Jennifer Hawkins? Bizarre.
I have also had trouble understanding why some media outlets have weighed into the Kiwis over a perceived lack of sense of humour. I was in the process of applauding them when I read the airport employee’s defence. He says “If you straw-polled most of the people around our office they just had a good laugh and think it’s great,” he said. So perhaps we should be concerned about the Kiwis’ sense of humour after all?
Come back, Elle Macphersons underwear campaign, all is forgiven. At least The Body never bothered us with lame puns.