Blog

The Joy of Marketing

Marketing is a bit of a dirty word for writers. We like to think of ourselves as releasing our work into the world like a precious, special patch of flowers that discerning readers will bend over and pick, sniffing gently and appreciating each petal’s delicate beauty.

But that’s not how it works. It’s a struggle to get a book published, and a far harder struggle to get people to read it. The Australian publishing market is small and crowded, and it’s tough to break through and tell people you exist. For that, you need publicity, of course, and marketing.Read More »The Joy of Marketing

Stockpiling books for swine flu

  • Blog

The world has been panicking. As if the climate crisis, economic crisis and Spice Girls reunion tour weren’t keeping us sufficiently terrified, we now have to deal with swine flu. Experts warn that it could become a global ‘pandemic’, a term which I find bizarre because it reminds me of ‘pancake’ and ‘panforte’, making the prospect of a mass disease outbreak seem considerably less scary and considerably more delicious.Read More »Stockpiling books for swine flu

Blogging cameo

I’m doing the Random House author blog this week. Really fun writing about writing, I’ve never done it before.