Marketing is a bit of a dirty word for writers. We like to think of ourselves as releasing our work into the world like a precious, special patch of flowers that discerning readers will bend over and pick, sniffing gently and appreciating each petal’s delicate beauty.
But that’s not how it works. It’s a struggle to get a book published, and a far harder struggle to get people to read it. The Australian publishing market is small and crowded, and it’s tough to break through and tell people you exist. For that, you need publicity, of course, and marketing. Continue Reading →